Small is the new big

The guys over at 37signals comment about how Apple´s design language keeps evolving, with the influence of their small devices.

The widescreen iPod influenced the previous iMac Design. It looks like a Giant iPod!

btw - i am on a 20″ iMac like this shown below.
ipodimacold.png

The new iPhone is a great influence over the new iMac. The back part of the iMac is similar to the iPhone back.
iphoneimacnew.png
The new keyboard is similar to the one on the MacBook´s. Apple success is in great part because they focus on every detail, and i think their philosophy is “less is more”, here is an example.

apple-wireless-keyboard.png

How Apple`s small things influence their big things.

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